Perspectives on technology,
product, and business
Practical thinking from the work we do. No fluff, no thought leadership for the sake of it: just what we've learned building products and solving problems for real businesses.
Why your website is invisible to ChatGPT (and how to fix it)
Most websites cannot be read by ChatGPT, Perplexity or Claude. Here is the technical reason why, and what it takes to get your business cited in AI answers.
What is GEO (Generative Engine Optimisation), and does your business need it?
GEO is the practice of getting your business cited in AI answers from ChatGPT, Perplexity and Google AI Overviews. Here is what it is and whether you need it.
Do you need a fractional CTO? A guide for UK founders and SMEs
What a fractional CTO does, what it costs in the UK, and how to tell whether your business needs one, or outsourced technology leadership instead.
The technical co-founder alternative: what non-technical founders actually need
Struggling to find a technical co-founder? What non-technical founders really need to ship a product, and the faster fractional CTO and development-partner routes.
AI website builders vs custom development: which does your business need?
AI website builders are fast and cheap, but they hit a ceiling. Here is how to tell whether your business needs an AI builder or proper custom development.
What does it cost to build a web app or MVP in the UK? (2026)
An honest breakdown of what it costs to build a web app or MVP in the UK in 2026, why quotes vary so wildly, and how to budget sensibly without getting burned.
Build vs buy: should you build custom software or use an existing tool?
How to decide whether to build custom software or buy an off-the-shelf tool, covering cost, control, scale and the long-term trade-offs UK businesses face.
What AI actually delivers for SMEs in 2026
A practical look at where AI creates measurable value for small and medium-sized businesses in 2026, and where it is still just noise.
From idea to product: how we built Planiit
The full story of taking a gifting platform from market research to live transactions. Decisions, mistakes, and what we'd do differently.
The real cost of platform lock-in
Why owning your infrastructure matters more than convenience, and what it actually costs to migrate when you need to.