FLUX DYNAMICS
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01
DISCOVER
Applied AI & Software Engineering

We build software.

Full stack, from strategy to live product. Including AI that holds up in production.

Web applicationsAI systemsData platformsIntegrationsInternal tools

An idea that needs building. A business that's outgrown what it runs on. We turn both into working technology.

Strategy & Consulting

Your fractional CTO. Strategy before code.

A fractional CTO who builds, not just advises. We embed in your business and lead the technology decisions. For startups, that means business modelling, product strategy, and go-to-market. For established businesses, it means identifying where software, data, and AI can streamline operations or unlock growth. The right decisions, made before anyone starts building.

01
Design & Development

Custom software, engineered in-house

Internal tools, data platforms, web applications, AI systems, integrations between the things you already use. Whether it's a customer-facing product or an operations tool your team relies on daily, we design and build it from scratch. Serious architecture and real engineering. Nothing outsourced.

02
Hosting & Managed Technology

Ongoing technology leadership, not just a build

We host and manage everything on our own infrastructure: monitoring, security, updates, ongoing evolution. Including AI-powered tools for your team. Quarterly reviews, proactive recommendations, and continuous access to the engineering that built it. A long-term technology partner for those who want one.

03
Selected Work

What we've shipped

AI, In Production

The demo is easy.
Production is the work.

Any model can answer a question about a document you hand it. The engineering is holding that answer correct across forty thousand documents that change every week, catching the query where retrieval quietly missed something, and proving it still works after the next model upgrade.

Corpus sync, 04:30
Documents tracked41,207
Changed overnight137 re-indexed
Clauses withdrawn2 quarantined
Answers citing withdrawn text0
Specialist insurer

Nobody reads forty thousand documents. The work is detecting the ones that changed overnight and making sure nothing still cites the clause that was withdrawn.

RFQ received: 400m armoured cable, three gauges, delivery Thursday
1Checked stock, three depotsinventory api
216mm short by 90mplan failed
3Re-planned, split the orderretry
✓  Quote drafted, held for approval
Industrial supplier

Agents that recover. The first plan failed on stock. It replanned, then stopped at the point a human should decide.

Model upgrade, 240-case suite
Retrieval recall240 → 240
Citation accuracy240 → 240
Correctly refused19 → 16
New model answers where it should decline. Held.
Every system we ship

A better model is not always a safer one. The upgrade improved retrieval and started guessing where the old one refused, so it does not ship.

Patterns drawn from systems we have built and run
How We Work

Four stages.
One ongoing partnership.

01

Understand

We embed in your business like an in-house CTO. How does it actually operate? What's holding it back? Where can technology create a competitive advantage? Proper discovery, not a questionnaire.

02

Plan

A technology strategy with real costs and timelines. What to build first, what to leave for later, and why. A decision-ready roadmap, not a 60-page strategy deck.

03

Build

Web applications, AI systems, platforms, or connecting systems you already have. We design and engineer the software in-house. No outsourcing, no handoffs.

04

Partner

Ongoing technology leadership for those who want it. We host, monitor, and evolve your stack as the business scales. Quarterly reviews, proactive recommendations, and continuous access to the engineering that built it.

The technology behind
the work

We choose the right tool for the job. These are the ones we reach for most.

Rails
Ruby on Rails
JS
JavaScript
TS
TypeScript
PostgreSQL
React
Node
Redis
Docker
GSAP
Animation
Three
Three.js
Python
GraphQL
AWS
Stripe
Payments
Django
Motion
Claude
Anthropic
RAG
Retrieval
Evals
Agents
MCP
pgvector
Who We Work With

Software development and technology strategy
for businesses at every stage.

Established businesses ready to modernise

You know technology should be doing more for your business. Internal tools that don't talk to each other, manual processes that should be automated, data you're not using. We come in as your outsourced technology function, assess everything, and build a clear path forward.

Startups and new ventures

You need what a technical co-founder brings, without the search. Business model, go-to-market, product strategy, and the engineering to make it real. We've built our own products from scratch. We do the same for clients at every stage from idea to live software.

Insights

Perspectives on technology,
product, and business

View all

Let's talk about what
your business actually needs

Tell us what you need. We'll work out how to get there.

UK-based technology partner